Niche (Who are your customers)
- You want to be a big fish in a small pond, instead of small fish in the sea.
- What is your product or service
- Ideally you want to develop your product and service with (Skill, Passion, Market)
- What is the competition to that product or service
- Who is your customer
- Create Avatar of your customer
- Value
- Who or What is your target market?
