Niche (Who are your customers)

  • You want to be a big fish in a small pond, instead of small fish in the sea.
  • What is your product or service
    • Ideally you want to develop your product and service with (Skill, Passion, Market)
    • What is the competition to that product or service
  • Who is your customer
    • Create Avatar of your customer
  • Value
  • Who or What is your target market?